Proof
Poster-Vertical
We found that consumers didn’t understand the benefit of natural gas heat over electric heat. To them a utility was a utility. Your water heater breaks, you go get the cheapest replacement you can find. Doesn’t matter if it’s electric or natural gas. Alagasco needed to educate consumers about the difference between gas heat and electric heat...
Lewis Communications
BIRMINGHAM • Client: Alagasco
Copy: First Thanksgiving. We're the good heat.
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