AAB Showcase

Help democratize the advertising creative contest.

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The best work you’ve never seen.

Through the AAB Showcase Awards, thousands of votes are cast by members of the marketing and advertising industries in the U.S.

Our judges get to review some of the best creative work they have never seen.

Why haven't they seen it? Because there is a lot of great work which never gets entered in national contests, either because of timing constraints, or exhorbitant prep and entry costs.

AABSA offers free entry for all agencies in our creative community, and we create all entry documents – each agency only needs to approve their proof.

Our goal:

Get the best work seen.

Agencies, Clients, Photographers, Illustrators, Creatives. Everyone wins.

These judges know the creative which works for their customers, and they are looking for the next creative source to propel their brand to greater heights. They just need to find that connection.

Creatives and clients discover new sources for solutions, and get exposed to previously unseen creative. Photographers and illustrators get exposure for their work. Judges compete for their best judging record. A perfect symbiotic relationship.

That's the way creative awards should be.

American Ad Books (AAB), the AAB Showcase and the AAB Showcase Awards (AABSA).

AAB began by publishing source books for advertising and marketing professionals.

Since 2015 the AAB Showcase has grown into the #1 national creative contest which displays the work with the case study and contact information of agencies and professional creatives to over 23,000 AABSA members.

Our judges decide which work rises to the top by voting online in every contest.

Independent AABSA judges have the opportunity to present their profiles to fellow judges from 66 U.S. cities.

For advertising agencies, AABSA profiles their companies and promotes their best creative work.

1-to-1 Connection

American Ad Books and the AAB Showcase Awards communicates with all participants 1-to-1, not through media campaigns.

This keeps expenses low, and provides our judges and competitors with personal attention.

Esparza Advertising

Client: Cake Fetish Cupcakes

Albuquerque, New Mexico

AAB Showcase Awards

Oliver Russell

Client: Woodland Empire Ailcraft

Boise, Idaho

AAB Showcase Awards


Our judges are like you – agency and marketing professionals who are immersed in advertising every day, and instinctively know what is new, innovative, creative and strong.

Importantly, our judges include prospective clients, marketing managers and CMOs.

A 16 minute interview with Greg Clow about AABSA.

The Elevator Speech:

AABSA holds national ad agency creative contests online.

These are voted on, or "judged," by 1000's of advertising and marketing professionals exclusively.

It is fun, challenging, and opens your eyes to 100s of creative firms you otherwise would not be introduced to.





Podcast Transcript