Greg Clow, Director
AAB Showcase Awards
greg@aabshowcaseawards.com
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Texas wasn’t standing out as a place to visit. Negative stereotypes were holding the state back, and it was losing ground to Florida and California. Leisure travel was down 17% in Texas but up 12% nationwide. Because of our deep Texas roots, we took this personally, and knew we could help. All we had to do was show the world what makes...
Slingshot
DALLAS • Client: Texas Tourism
Owen Hannay for approval
How do you get fast-paced New Englanders to take a break for a good meal? At Swissbäkers, they focus on the moments that can only happen with food worth sitting down for. From authentic Swiss croissants to mouthwatering pretzel rolls made the old-fashioned way, everything at Swissbäkers is made for the moment. So we crafted this...
Small Army
BOSTON • Client: Swissbäkers
Jeff Freedman for approval
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Klymit doesn’t just sell a myriad of camping supplies. They sell superior camping gear for high-end outdoor enthusiasts. We created a clever and aspirational poster campaign to make it known that Klymit delivers comfort so luxurious, it elevates any place you can plant a tent stake.
Fluid Advertising
SALT LAKE CITY • Client: Klymit
Rich Kolopeaua for approval
Lindy’s had grown nationally but remained a distant second to the category leader. Frozen category managers were unenthused about Italian Ice due to flat sales and questioned the feasibility of stocking two brands. With Concentric’s help, grocers now regard Lindy’s as a growth engine, driving over 90% of the growth in Italian Ice subcategory.
Concentric
CHARLOTTE • Client: Lindy's Italian Ice
Bob Shaw for approval
