TMV
When Mahindra was looking to introduce the ROXOR brand to North America, they needed an agency partner with a background in off-road culture. That’s when we rode in. We positioned ROXOR as a no-frills, all-substance vehicle that is tougher, stronger and harder-working than the competition—while simultaneously helping the company...
DETROIT • Client: ROXOR
New entrants in the market were taking cheap shots at Hoover, so we rolled up our sleeves and helped them battle competitors that were fighting dirty. Hoover didn’t need a new message, they needed to remind people that they’ve trusted Hoover since 1908. In fact, we brought back the original tagline and jingle. The nostalgia spread from the...
Tattoo Projects
CHARLOTTE • Client: Hoover
Magnetry
We never expected that when we opened the doors of Magnetry (and those were doors of the imaginary variety at the time) our first project would take us to one of the biggest stages of all: The Detroit International Auto Show. We also couldn’t have predicted that we’d be a part of a product launch that had the potential to disrupt an entire industry...
PHOENIX • Client: Strati
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WEBSITE
PROOF: Print - Single
Chad Brophy for approval
Joe Morden for approval
Jason Smith for approval
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Greg Clow, Director
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Southeastern Guide Dogs is one of the most respected guide dog schools in the United States. Founded in 1982, it serves the visually impaired, veterans, and others needing a service dog, training more than 100 partnerships a year. Ironically, their program was recognized nationally, but unknown locally. They needed integrated advertising to...
CONTACT
On Ideas
JACKSONVILLE • Client: Southeastern Guide Dogs
West Herford for approval
Purell created the instant hand sanitizer market, but soon, because of knock off brands, lost its leadership position. The brand turned to Falls for help repositioning against the competition and recapturing its lost share of voice and sales. A focus on fear – can’t, don’t, danger -- dominated competitor marketing; a PURELL message of confidence...
Falls & Co.
CLEVELAND • Client: Purell
Lane Strauss for approval
Shepherd
Living an outdoors life requires lots of stuff – fishing stuff, beach stuff, lake stuff, boating stuff, hiking stuff. Stuff takes arms – arms to carry rods, paddles, cameras, chairs, and of course – your cooler. Only now, thanks to the geniuses at ICEMULE, you don't need your arms to carry your cooler. They created a leak-proof, waterproof, floating cooler that...
JACKSONVILLE • Client: ICEMULE
CONTACT
WEBSITE
Mike Russell for approval
We’re not using the word “fanatic” lightly when we talk about the legions of skilled craftsmen who are followers of Festool. As makers of premium woodworking tools, they’ve built a powerful following. And tasked us with producing even more. The first thing we realized was that their existing audiences really knew their stuff, so we needed to know it...
Miller Brooks, Inc.
INDIANAPOLIS • Client: Festool
Brian Gray for approval
