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For years, the American Heart Association relied on science-based messaging to convince consumers to live heart-healthy. As such, their brand lacked any emotional connection with consumers. Our primary research showed people don’t want another organization telling them to eat their vegetables and walk around the block...
Dalton Agency
JACKSONVILLE • Client: American Heart Association
The campaign evoked moments that all parents remember; watching their children discover their favorite foods for the first time. This set in stark contrast with a glimpse into today, when their kids are taking their first delicious steps into nicotine addiction. In our target audience, we saw a measurable jump in “strong agreement” that the...
Duncan Channon
SAN FRANCISCO • Client: Flavors Hook Kids
Tiffin has been handcrafting motorhomes in Red Bay, Alabama, since 1972. By the time we began working with them over a decade ago, they were building one of the highest quality motorhomes available. The opportunity: to introduce them to a broader audience of consumers. Because both their potential and existing customers are highly...
Lewis Communications
BIRMINGHAM • Client: Tiffin Motorhomes
Poster - Horizontal
Expand your Peppertoire. Here we invite home cooks to add a little something-something to their favorite dishes–a brand new pepper purée product (say that three times real fast) from Louisiana Pepper Exchange.
Brand Society
NEW ORLEANS • Client: Louisiana Pepper Exchange
The Boston Celtics logo may be a symbol of luck, but it wasn’t luck that delivered 17 World Championships to its fans. And it won’t be luck that delivers #18. “It’s Not Luck” became a rallying cry for the team and the city, showing up on t-shirts as hashtags and in sports news headlines.
Sleek Machine
BOSTON • Client: NBA Boston Celtics
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Greg Clow, Executive Director
The Agency Contest
greg@theagencycontest.com
