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Outdoor Guides take us places and show us things we’d never be able to experience on our own. Yet they have little monetary support during times of trouble such as injury or natural disaster. So in their honor, we partnered with Sweetwater to develop Guide Beer, a brand that would donate 11% of profits to guides in need. We developed the name, brand identity, packaging design, creative campaign...
ATLANTA • Client: Sweetwater Brewing Company
Accompani is a line of Liqueurs, Amari, and Vermouth that celebrates the shared experience of creating and drinking cocktails. In the past, Amari have felt exclusive with barriers to entry for novice cocktail connoisseurs. Our friends at Straightaway came to us with the vision to make Amari approachable, accessible, educational, and fun. We created every element — from branding, illustration, and packaging...
OMFGCO
PORTLAND • Client: Straightaway
The majority of Santa Fe beers are sold in cans. The Los Innovadores series is an exception. These are limited, barrel-aged sours for advanced beer nerds that require unique packaging. Inspired from small 20th century European distilleries and the small nature of the individual batches, the labels are just as over-the-top as the finely crafted beer. They are embossed, hand stamped, hand...
Behemoth
KANSAS CITY • Client: Santa Fe Brewing
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Trade School
We created an immersive brand fit for the beer royalty of Memphis. Soul & Spirits is a craft brewery rooted in tradition but thirsty for what’s next. With a Master Brewer at the helm, they wanted a brand that could convey the quality and complexity of what they pour. But their love of storytelling and Memphis music also invited this brand to have a soulful, artistic side. Enter Harvest, to weave it all together...
MEMPHIS • Client: Soul & Spirits Craft Brewery
Semi-Final
Package Design
When New Realm Brewing Co. became the official Craft Beer of Georgia Tech, the idea of just selling their current beer in stadium was definitely not going to be enough for them to truly bring this new partnership to life. They created a custom beer just for the school and we developed the name (a play on a key line in one of the school's fight songs) and packaging.
ST LOUIS • Client: New Realm Brewing Company
DESTROY
Harvest Creative
Greg Clow, Director
AAB Showcase Awards
greg@aabshowcaseawards.com
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